FACEBOOK VS GOOGLE’S ORKUT
I was surprised to find out that almost 50% of 20-40 age in Nigeria have being involved with one social media or the other. And no doubt, that sites like Facebook, MySpace, Twitter, Orkut and Linked In are very popular in Nigeria today. Partly because they are major Social Media site with high traffic and in demand.
Social Media is now the number 1 activity on the web - yes that's right, it is bigger than traditional advertising. donanza home base business report held that social networking sites has now grown more than tradition search engines like yahoo, msn and google. According to this report, In 2010, Social Media Marketing projects have grown by 67%, compared to 2009.
"This shift towards Social Marketing indicates that businesses believe that the potential value of social marketing is higher than any other online marketing channel", said Liran Kotzer, CEO of DoNanza. "I believe there are many reasons for this: first, the huge number of people spending their time on social environments such as Facebook, Twitter and Foursquare, and the fact that social networks are here to stay and people are learning how to use them for business. In addition, many social media campaigns are more visible and easier to measure and understand than some of the methods used for in search engine marketing.
Facebook is perhaps the largest social marketing site in Nigeria today. With a total of about 3 million users, it’s no surprise that many Nigerian businesses are now using Facebook as an advertisement avenue. There are now more hits on average every day on Facebook than on Google. Enjoy still enjoy the number 1 spot when it comes to using the search engine but when it comes to social networking, Google’s Orkut is by far nowhere near Facebook. even though Orkut worked quite well initially, it started declining when Facebook started reigning.
in Orkut the things visible to you on your homepage are just your profile details and your scrapbook, which contain only the scraps directed towards you. If you had to find out what was going on with other people, you'd have to visit their profiles and check their scrapbooks to see what they're up to. Facebook on the other hand lets you see your friends update and even pictures they update. Facebook is a great way to expose your business to the world and also connect with many Nigerian users.
Google will continue to enjoy the number one spot when it comes to search engine but not social networking. This is just my opinion, Facebook? No one knows how long it will last but for now lets enjoy the experience and achievement of technological advancement.
FACEBOOK VS ORKUT
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