How Do Facebook Ads Work?

Nigerian Facebook Ads how it Works?

Because of the popularity of Facebook and the hundreds of thousands of opportunities that it can give, many online marketers are using Facebook ads to gain wider exposure and also grow their business. But Facebook is strict with regards to advertising and they won't accept just any kind of ads that people will place on their site, so you have to follow their rules.

Facebook is strict on everything you place on the ads, the texts words, symbols, images and everything. This is their way of making sure that you understand what you are trying to get across and also knowing what to expect out of these ads.
Facebook advertising can give additional benefits to marketers aside from wide reach, and this is through its ad cost, which is cheaper compared to other ad campaigns. If you have an ad with Facebook it means that you have to do the following things:

You have to enter the destination URL of your ads. This is the URL link which will lead people to, after they make a click on your Facebook ads.You have to provide the title of the link. This is the attractive title text that can arouse the interest of people and pay attention to your ads.The next thing is to provide the ad is body texts. This is the short body of your ads which indicate what you want to get across.Then you have to provide an image for your ads.

You can choose to use the resources of Facebook in providing these images or you can provide it yourself.If you have an ad in Facebook, you can use your Facebook fan page as your landing page. There are so many benefits that you can get out of your Facebook ads and how these ads can work for you can be summed up with the following things:

You can create a custom landing page on Facebook. This is what is previously mentioned where new visitors will see and this is like your home page on this social site.

You can have images at the top of your Facebook fan page. With this opportunity you can even have images of your products placed on these pages.Facebook can let you have options of new visitors clicking to "like" your fan page before they can get to your other contents.

This can be your way of increasing the number of your fans.With frequent updates made on your fan page or business page you can provide quality contents to your followers. With people getting to your page through your ads, informative contents can be gained which can possibly motivate them to make some actions. This article was contributed by 6311154

How to Use Facebook Advertising for Your Business in Nigeria

With more than 650 million users, Facebook is a great place for Nigerian business owners to gain some great visibility, and that visibility can be targeted to a specific audience. Sure, most people think of Facebook as a place to stay in touch with friends, but business owners understand the value of Facebook advertising.

Just take a look at the right sidebar on any Facebook page and you will see what I mean. All of those Facebook advertisements are set up to get you, the targeted audience to take a look at what that business has to offer, and has been set up to be viewed by as many or few as desired.

Here is a little information about how you can use Facebook advertising to help build your own Nigerian business.

Target your Audience
One great feature of Facebook advertising is that you can set it up to be viewed by a selected group of people. That could be by age or gender as well as geographic area. You can also set up your target audience according to education, workplace, and relationship status. Keywords are another way to target your audience while utilizing Facebook management tactics.

After you have decided on your audience, you will have to determine where you want to direct your potential clients. That could be to your own website or to an affiliate link. It could also be to a lead capture page if you are building a list.

Decide on Your Advertising Budget
Facebook advertising can be done on a cost per click or cost per thousand basis. Research has been done on the effectiveness of each of these models and it seems that the cost per click is the best way to get the most return on your investment.
When you begin your campaign, you will need to decide on a daily budget and set your Facebook management to that number. Once that number has been achieved, your ad will not be shown to any other users. These numbers can be adjusted as you can determine the effectiveness of your ad.

Test Your Advertising
It does not matter where you are spending your advertising money, you should always test to make sure that you have made a wise investment. Facebook advertising is no different. By creating multiple ads and placing each one on your Facebook management tool, you will be able to see which ones are most effective, and when that is determined, you will be able to cancel those that are not performing well. It could be as easy as changing the image to attract the attention of your audience that makes the difference between ads.

The Next Step is Analysis
Facebook advertising allows you to analyze how your ads are doing with the Facebook Insights tool. This tool will help you to better understand the interests and demographics of those who are actually clicking on your ads, and which keywords caught their interest.

Better Facebook management is the key to success for your business in this Internet marketing world. this article was contributed by one of our contributors

Nigeran Social Media Marketing - Six Facts To Help Your Small Business

social marketing is no doubt the number 1 leading online industry in recent times. nigerian small businesses can benefit from these online boom to further their business cause. i read this article here and would like to share it with our readers.

When marketing in Social Media to enhance your small business, always look for new ways to proceed. In the network today an owner needs to find a cost effective way to expand the market while still getting the most out of it. Social media is the way to go!

By using the Linkedin, Facebook and Twitter social sites you will get your message out there where it is most effective. For those who want to achieve success in social media marketing, here are some ideas to help you out.

A: Start by connecting with the different groups through participation in forums, Facebook sites or niche based blogs. Leave your comments on all of them and soon everyone knows your name and associates that to the business. Make sure to be active on these sites at least three times a week.

B: Professionals have to look the part, so the website must reflect this when designing your pages. All of your social sites should be using the same theme throughout so when somebody sees one it's directly associated to the others. This is the storefront for you and connected to your business.

C: Be helpful and provide information to people, everyone wants help so give it to them. When you post frequently and informatively, people will think of you as a professional and be drawn in by your expertise. Tell a joke to break the ice, always use some humor, like "what's a magazine anyway, well magazines are what people used to advertise in."

D: Social media site accounts won't do anything for you when there isn't a relationship going on between participants. Get involved in the community and start building your business, after all it is only intelligent conversation. Target people in your particular niche and stay connected with them. Give praise to what others have to say, that way you will make lasting friends and recurring customers.

E: Personal goals are very important here, there has to be a place to reach for in order to get there. Try very hard to be consistent with your efforts to achieve this goal and success will be achieved before long. Patience is a virtue that is learned through trial and error and believe me when I say, social media marketing doesn't happen overnight.

F: Make connections with true experts in your field. Relationships here are crucial to succeed in business. Ask for advice whenever possible from them and before you know it, your part of an elite group of professionals. When in the company of these seasoned pro's you will become one as well.

Becoming frustrated using Social Media Marketing is understandable, it is very time consuming. Hiring another person to do this for you is an option when affordable, just don't take it out of the advertising arsenal, it is the most cost effective way to achieve more sales!

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Top 3 nigerian politicians on Facebook

New developments in IT and the booming online marketing industry have translated to the recent creation of a lot of new opportunities for both professionals and the common people. One of the biggest movements in the World today is the emergence of social media and social networking sites, like facebook, twitter etc.

It's no surprise that even politicians in Nigeria are now using social networking sites like facebook for their political campaign. Therefore, social media is becoming one of the strongest communication platforms on our planet. Nigerians are not left behind. Facebook Nigeria was searching for top Nigerian individuals on facebook and found out that the 3 in our top list are politicians. Here are top three Nigerian politicians on facebook.


1 Prof. Pat Utomi

I was surprise to find that out that Prof. Pat Utomi has the highest number of fans on facebook. ‘If to sai na for facebook dem dey vote, the guy don win election bi that.’ With a total of 156,459 on facebook, the economic geek must be a social networker. Would he have opened a Nigerian brand of facebook if he had won the election? You can visit his fan page here

2 Babatunde Raji Fashola (SAN)

The executive governor of Lagos state is the second Nigerian politician on the list. He has a total of as at the time of writing 145,119 fans on facebook. No doubt that lagos, leaders in telecom in Nigeria will support their governor. You can visit his fan page here



3 Goodluck Jonathan

The president of the federal republic of Nigeria is the third in the list. He had to carry out a massive facebook-political campaign just like Obama did back when he was running for office. Will he continue to use facebook now that he has won the presidential position? He has a total of 17,892 fans on facebook almost 138567 far from Prof. Pat Utomi’s fans. You can visit his fan page here

We will continue to bring you the latest on politicians and Nigerian celebrities on Facebook. You can subscribe to receive update from us.

How To Protect Your Nigeria Facebook Page From Hackers

Social networking is so common these days, and with more Nigerian having an account with Facebook, it will definitely be a hot hunting ground for hackers and identity thieves. These types of individuals see this social site as a big area for doing dirty and unethical things. Mark zuckerberg had to council his vacation last year when there was huge criticism about the security of information you place on facebook. The wiki league guy I was reading last month made a statement that FIB is now using facebook data base for their security check. This of course was a topic of much debate. However, if there was truth in what he said, it means that even hackers are aware of these fact and can leverage on this.

And the sad thing is that most Nigerian folks are unaware that data on their profiles, with this social site, can be visible to these hackers and identity thieves. This sad situation can lead to accounts being hacked and data extracted by hackers.

You can protect yourself from hackers on Facebook and prevent your information from being taken without your approval. There are several ways to protect your Facebook page from hackers. here are some of the ways you can protect your information on Facebook.

Don't put your email address on your Facebook profile. Have more than one email address it's free either from google, yahoo or hotmail and if it is already necessary for you to indicate this, you will not be obligated to place everything in your page.

Have different passwords on Facebook and with your email. This will make it difficult for hackers to get access to your real email address.

Placing your date of birth on your Facebook page can put you at risk if ever hackers gain access into your page. Most people usually include their date of births in their passwords and these numbers can give ideas to hackers.

To moderate who can get access to personal data in your Facebook account, change the privacy settings to those people you only allow. With this change in privacy settings you can just decide the people who can see your email address, age, and other personalized data and selective information.

Each time you visit a café, make sure clear your browser by deleting the history. Also make sure you log out and not just leave your facebook page without logging out.

If people want to be your friend in Facebook, have a direct selection process and do not just accept anyone to "friend" you. Folks who have the same family name as you'll request you to be a "friend", but these people may not be a relation and you can't be sure enough of their real purpose.

Do not allow Facebook to use your profile information for ad purposes as this may put you at a great risk. You'll never be certain of what people's agenda and advertisers using these profile information may get you displeased especially if you see your pictures in their ads.

Implementing these techniques and other strategies can help you minimize your chance of being hacked or of hackers from gaining sensitive information about you.
But these are not guarantees that you will never become a victim of hackers.